About | UrbanBloom Co. — Flower Genetics & Wholesale

2020 Founded

Startup Story

Where the Idea Bloomed

UrbanBloom Co. was founded in 2020 by a team of agricultural scientists and commercial growers who saw a critical gap in the wholesale flower market — a lack of science-driven suppliers capable of delivering both innovation and volume.

Starting from a 4,000 sq ft research greenhouse in Livonia, Michigan, our founders began with a singular mission: apply modern plant genetics and controlled-environment agriculture to produce flowers that outperform traditional supply in every measurable way.

Within our first two years, we developed 28 proprietary hybrid varieties and established supply agreements with regional distributors across 6 states. By 2023, our annual stem output crossed the 1 million mark — and we have no plans to slow down.

Today, UrbanBloom Co. serves 200+ wholesale buyers across North America, Europe, and the Middle East, with an expanding infrastructure portfolio and a pipeline of next-generation hybrid varieties in development.

Science-First

Every variety starts in our R&D lab

Built to Scale

Infrastructure designed for commercial volume

Partner-Centric

Long-term buyer relationships are our foundation

Sustainability

Eco-responsible production at every stage

Timeline

Our Journey So Far

🌱

2020

Founded

Research greenhouse established in Livonia, MI

🧬

2021

First 28 Hybrids

Proprietary hybrid varieties developed & patented

🏭

2022

Scale Expansion

3 production greenhouses, 1M+ stems annually

🌍

2023+

Global Reach

Export to 20+ countries, 200+ wholesale buyers

Innovation Lab

R&D at the Core

Every bloom we produce starts as a hypothesis. Our innovation lab transforms cutting-edge plant science into commercially viable flower varieties.

Genetic Hybridization

Controlled cross-breeding programs using advanced phenotype selection, guided by AI-assisted trait prediction software developed in-house.

28 Proprietary Patents

Tissue Culture Lab

Sterile propagation of elite-performing clones at scale. Ensures genetic uniformity across large production batches for consistent buyer output.

99.8% Genetic Consistency

Climate Engineering

Precision-controlled greenhouse environments with AI-monitored temperature, humidity, CO₂ levels, and photoperiod programming.

Year-Round Production

Post-Harvest Research

Proprietary preservative formulations and cold-chain protocols that extend vase life by up to 40% compared to industry standards.

+40% Vase Life Extension

Disease Resistance

Integrated breeding programs targeting Botrytis, powdery mildew, and root rot resistance — reducing pesticide dependency by 70%.

70% Pesticide Reduction

Smart Automation

Robotic harvesting, automated grading systems, and computer-vision quality control ensure precision at commercial production volumes.

97% Grading Accuracy

Innovation Lab

Inside Our Facilities

Main Production Greenhouse — Livonia Facility

Hybrid Rose — UB-R22 Variety

Mass Rose Production — Grade A Bundles

Color-Grade Research — UB Hybrid Series

Multi-Tone Tulip Crop — Batch HT-14

Our Commitment

Sustainability Pledge

Growing flowers at scale carries environmental responsibility. We've built sustainability into every layer of our operation — not as an afterthought, but as a core operating principle.

Closed-Loop Water Recycling

All irrigation runoff is captured, filtered, and recycled. We've reduced freshwater consumption by 62% since 2021.

Solar-Powered Greenhouses

Our Livonia facility runs on 78% solar energy, with full renewable transition targeted by 2026.

Biodegradable Packaging

All export-grade packaging uses certified compostable materials. Zero plastic in our supply chain by 2025.

Reduced Chemical Dependency

Hybrid disease-resistance genetics reduce pesticide use by 70%. We're pursuing fully organic certification by 2026.

78% Solar Powered

Built on Science.
Driven by Nature.